Phuket, Thailand — Boat Lagoon Yachting has successfully concluded its participation at the Thailand Boat Festival 2026, held from 15–18 January 2026 at Phuket Boat Lagoon Marina. Marking a strong opening to the 2026 yachting season, the event reinforced Boat Lagoon Yachting’s position as the leading yachting company in South East Asia. This year, Boat Lagoon Yachting presented the largest lineup of yachts at the show, occupying the festival’s biggest booth and showcasing a diverse fleet of more than 10 yachts across its portfolio. The display at the Home of Princess Yachts in South East Asia, welcomed owners, prospective clients and industry guests throughout the four-day event.
Show highlights:
Princess Yachts
The Festival’s key highlight was the Asia premiere of the Princess S72, which attracted strong interest from visitors. The Princess lineup was further complemented by the Y85, one of the most popular models in South East Asia, with more than 10 units currently in operation across the region—reflecting strong market demand following by the S65, F55, 75MY, and 88MY, offering a comprehensive overview of Princess Yachts different ranges , design, performance, and craftsmanship, and reflecting the brand’s outstanding 60-year legacy.
Jeanneau
The festival marked the Thailand launch of the luxury-designed Jeanneau DB/37 (outboard), the perfect day boat, equipped with twin Mercury 400HP outboards, two cabins and a large cockpit with the popular folding wings. Boat Lagoon Yachting was also pleased to support the handover of the DB/37 to its new owner, alongside the display of the Merry Fisher 1095, Cap Camarat 12.5 WA and Cap Camarat 10.5 CC, showcasing Jeanneau’s versatile approach to modern boating.
SACS Marine
Showcasing the most sought-after Strider models, the SACS Strider 11 and Strider 15 completed the lineup, drawing attention for their bold styling and performance-led character—ideal as chase boats for superyachts and superb for day excursions around the islands.
Princess Legacy Night
A special highlight of the week was the Princess Legacy Night, hosted in a relaxed marina setting at Boat Lagoon Yachting’s headquarters, home of Princess Yachts in South East Asia. Curated for the Princess experience, the evening featured live music and a warm atmosphere, providing an opportunity to connect with owners and guests while celebrating the spirit of the festival.
Reflecting on the event, Richard Allen, CEO of Boat Lagoon Yachting, said:
“Thailand Boat Festival 2026 was an important milestone for Boat Lagoon Yachting and for the wider yachting community. The strong response to our Princess, Jeanneau, and SACS showcases reflects growing confidence in the market and a clear demand for world-class ownership experiences in South East Asia. Our vision is to continue strengthening Boat Lagoon Yachting as the region’s trusted partner—not only for new yacht sales, but through complete lifecycle support including pre-owned brokerage, after-sales service, refit and maintenance, and yacht charter.
We are equally committed to delivering an extraordinary guest experience. Throughout the festival, we supported owners and clients with attentive relationship management and seamless hospitality, including private tender transfers and VIP vehicle arrangements—ensuring every visit was personalised and discreet.
We look forward to building on this momentum with private viewings, new arrivals, and tailored experiences throughout 2026.” Following the festival, Boat Lagoon Yachting will continue with private viewings and tailored consultations to meet growing demand across the region.
For further information, please contact:
info@boatlagoonyachting.com www.boatlagoonyachting.com
call 076 239 739
